Diversification of business
The need for Market Research for diversification of business is as follows:
- Market research helps to identify new opportunities and potential customers in different markets
- Market research helps to evaluate the demand and competition for the products or services offered by the business.
- Market research helps to design effective marketing strategies and campaigns for the target markets
- Market research helps to reduce the risks and uncertainties associated with diversification of business.
- Market research helps to monitor and measure the performance and satisfaction of the customers in the new markets.
The diversification questions addressed by Kaizen
Planning to diversify your business? → Have you conducted a business diversification research study?
- What is the size of the opportunity for diversification?
- Is the business identified for diversification feasible for my organization?
- What is the scalability, sustainability, and profitability of the new diversified business?
- Should we go for related diversification or non-related diversification?
- How does diversification align with the company's vision and mission?
- What are the risks and benefits of diversification for the company and its stakeholders?
- What are the criteria for selecting potential new markets or products?
- How will diversification affect the company's core competencies and competitive advantage?
- What are the financial implications and projections of diversification?
- How will diversification be monitored and evaluated for performance and outcomes?
Benefits of the business diversification study
- The business diversification study will help identify new opportunities for growth and expansion in different markets and sectors.
- The business diversification study will help reduce the risks and uncertainties associated with relying on a single or few sources of income and demand.
- The business diversification study will help enhance the competitive advantage and reputation of the business by offering a wider range of products and services to customers.
- The business diversification study will help foster innovation and creativity within the business by encouraging cross-functional collaboration and learning from diverse experiences and perspectives.